Course Outline

    1. Welcome!

    2. How to Navigate the Course

    1. Standing Out in Cluttered Inboxes

    2. Making Your Landing Page Pretty

    3. 7 Tips for Feelin' Yourself (on Camera)

    4. Video Sequencing Tips & Tricks

    5. Creating Accessible Content

    6. Best Practices Quiz

    1. Introduction to Stewardship

    2. MSU, Mankato sends a thank you from a recent graduate.

    3. Northwestern University highlights the talent of a student a capella group.

    4. University of Wisconsin-Madison creates personalized videos.

    5. Stewardship Summary

    1. Introduction to Engagement

    2. UTK sends personalized birthday messages.

    3. University of Washington honors the class of 1968.

    4. Hawai'i Pacific University achieves an open rate of 82%.

    5. Engagement Summary

    1. Introduction to Fundraising & Appeals

    2. UT Austin sends a Giving Day appeal.

    3. Texas Christian University supports their Phonathon program with video follow-ups.

    4. Tips for Building an Effective Ambassador Program

    5. Fundraising Summary

    1. Congrats! 🎉

    2. Your Year of ThankView

    3. Reflection Discussion

    4. Course Completion Survey

About this course

  • Free
  • 27 lessons

Instructor

Enablement Specialist Sydney L.

I love anything that has to do with technology, making the world a kinder place, and connecting people to things that spark joy and make their lives easier. Naturally, I ended up here - rambling at you through a screen about how to utilize merge fields more effectively in your outreach. And there’s no place I’d rather be!